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Songwriters on the “Hilltop”, or, when a jingle hits the charts.

In 1971, Coca Cola released their iconic “Hilltop” TV commercial. The underlying jingle “I’d Like To Teach the World To Sing” proved so popular that radio station listeners started requesting it. Two separate versions of the song reached the Billboard Top 20 in 1972. (Hillside Singers, #13; The New Seekers, #7)


“I’d Like to Teach The World to Sing”
(Spot name: “Hilltop”, McCann-Erickson, 1971)
Music by Bill Backer, Billy Davis, Roger Greenaway and Roger Cook
Performed by The New Seekers

“I’d Like to Teach The World To Sing” was written by four interesting characters, Bill Backer, Billy Davis, Roger Greenaway and Roger Cook.

Bill Backer (1926- ) was an executive at the McCann-Erickson advertising agency, the Charleston, S.C., native created some of the most successful ad campaigns in history. Backer contributed his songwriting skills to the jingles on more than one of the spots he created.


“Here’s to Good Friends”
Words and Music by Bill Backer
Performed by Arthur Prysock


Roquel Billy Davis
(July 11, 1932 – September 2, 2004) of Detroit was an American songwriter, record producer, and singer.


“Reet Petite”
Words and Music by Billy Davis & Berry Gordy, Jr.
Performed by Jackie Wilson


“Lonely Teardrops”
Words and Music by Billy Davis, Gwen Fuqua & Berry Gordy, Jr.
Performed by Jackie Wilson


Roger Frederick Cook
(born 19 August 1940, in Fishponds, Bristol, England) is a well-known songwriter who has written many hits for other recording artists. He has also had a successful recording career in his own right. Most of the hits he has written have been in collaboration with Roger Greenaway, whom he originally met while they were members of a close harmony group, The Kestrels.

Roger Greenaway (born Roger John Greenaway, 23 August 1938, [1] Fishponds, Bristol), is a popular English songwriter, best remembered for his collaborations with Roger Cook.


“Talking In Your Sleep”
Words & Music by Roger Cook & Bobby Wood
Performed by Crystal Gayle


“Long, Cool Woman in a Black Dress”
Words & Music by Roger Cook & Roger Greenaway
Performed by The Hollies


“You’ve Got Your Troubles”
Words & Music by Roger Cook & Roger Greenaway
Performed by The Fortunes

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The Nightlife – Episodes 1-20

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The Nightlife was originally conceived as a template for a midnight, three hour radio show. I tried to envision myself at a radio station on a Saturday night, pulling records off of the infinite shelves of Spotify. But because I wasn’t talking between the songs, at times I felt like I was back at the old tape deck, making a mix tape for a friend. Now I’ve got this box of mix tapes, and I wish I’d labeled them better. But if you’re going somewhere, or cleaning the house, and you wanted to hear a few of my favorite tunes and artists, The Nightlife is here for you.

Episode 20 / Episode 19

Episode 18 / Episode 17

Episode 16 / Episode 15

Episode 14 / Episode 13

Episode 12 / Episode 11

Episode 10 / Episode 9

Episode 8 / Episode 7

Episode 6 / Episode 5

Episode 4 / Episode 3

Episode 2 / Episode 1

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Nickolas Ashford & Valerie Simpson, hit songwriters

Nickolas Ashford (born May 4, 1942, in Fairfield, South Carolina) and Valerie Simpson (born August 26, 1946 in The Bronx, New York) are a successful husband and wife songwriting/production team, as well as being recording artists in their own right. This performing and songwriting team met in the choir of Harlem’s White Rock Baptist Church.


“Lets Go Get Stoned”
Words & Music by Nickolas Ashford, Valerie Simpson, & Josephine Armstead
Performed by Joe Cocker


“Ain’t No Mountain High Enough”
Words & Music by Nickolas Ashford & Valerie Simpson
Performed by Diana Ross


“Ain’t Nothing Like the Real Thing”
Words & Music by Nickolas Ashford & Valerie Simpson
Performed by The Jackson 5


“Reach Out And Touch (Somebody’s Hand)”
Words & Music by Nickolas Ashford & Valerie Simpson
Performed by Aretha Franklin


“You’re All I Need/I’ll Be There for You”
Words & Music by Nickolas Ashford & Valerie Simpson
Performed by Mary J. Blige & Method Man


“Solid”
Words & Music by Nickolas Ashford & Valerie Simpson
Performed by Ashford & Simpson

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Cindy Walker, teardrops on the bar

Cindy Walker, (July 20, 1918 – March 23, 2006) was an American singer/songwriter and dancer. Born in Mart, Texas, Walker wrote a great many hit songs for a number of country music stars such as Bob Wills, Eddy Arnold, and Carl Smith. In 2006 American music icon Willie Nelson released a CD album featuring 13 of Walker’s well-known songs. The album title is You Don’t Know Me: The Songs of Cindy Walker.


“You Don’t Know Me” performed by Willie Nelson
Words and Music by Cindy Walker and Eddy Arnold


“I Don’t Care” performed by Webb Pierce
Words and Music by Cindy Walker and Webb Pierce


“Cherokee Maiden” performed by Merle Haggard
Words and Music by Cindy Walker


“Dream Baby (How Long Must I Dream?)” performed by Roy Orbison
Words and Music by Cindy Walker

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Copyright 2014 Alex Battles.